25 Years
The average life expectancy of healthy living after retirement in Japan, which emphasizes the importance of proactive health management to maintain quality of life.
19.73%
Total expenditures on healthcare and National Health Insurance have continued to increase from 2012 to 2022.
25.1%
Regarding the intention to improve exercise habits, the highest proportion falls under “interested but not intending to improve,” with 23.9% of men and 26.3% of women in Japan.
Timeline updates
Timeline allowing users to receive regular, helpful information about health-related activities from the community and businesses.
Community Group
Locals are able to create own group like with friends or companies on the app and interact and share the experience on threads.
Rankings
Step count rankings and community threads to increase user participation and encourage active communication among users.
Design Approach:
• Graphs offer insights into progress over time (e.g., weight or sleep trends), helping users spot patterns and stay informed.
• The step counter and activity logging are prominently displayed on homepage, making it easy for users to track progress without navigating through multiple screens.
Design Approach:
• By participating in health programs and engaging in healthy behaviors, users can earn points within the app. The points can be redeemed for various rewards, such as prizes or services, at designated exchange locations.
To ensure the app's adaptability for use by various local governments, we focused on enhancing its customization capabilities.
Allowing the addition of unique colors and characters, and enabling easy theme changes using three primary colors.
Creating dynamic characters with time-based dialogue and image changes.
Guideline
With future functionality expansion in mind, we defined a color scheme that is easy to expand and organized components with enhanced scalability.
